對於發布者和關聯公司：什麼是TrafficBack及其運作方式？

 

[TW]

讓我們嘗試回答每個人的想法：如何通過您的所有流量獲利。您非常清楚，通常（奇怪的一條規則，但仍然是一條規則），您的部分流量有時會進入垃圾箱，除了給您帶來遺憾外，什麼都不會給您帶來任何好處。

“為什麼？”你可能會問。因為您的主要獲利方法無法執行（不是廣告商正在尋找的GEO，操作系統或設備，否則可能會發生其他誤定位）。那麼，我們如何嘗試使用新工具“ TrafficBack”解決這種情況？

感興趣嗎？您想騙誰，我們打賭您就是！

什麼是TrafficBack？

Propush.me的TrafficBack是一種通過用戶獲利的創新方法，該用戶出於任何原因都不想訂閱推送通知。

是的，如果您的主要獲利方法（推送訂閱）無法解決，TrafficBack是您第二次獲利所有流量的機會。

誰可以受益？

既然我們正在談論獲利，顯然，使用會員鏈接的發布者可以利用此功能。但不僅如此！這次，會員也可以加入聚會並通過TrafficBack獲利。如何？

好的，我們在這裡需要一個例子。

假設您進行媒體購買，並且還通過推送訂閱（Smart！）通過著陸頁獲利。用戶來到您的登錄頁面並同意訂閱。對您有好處-您將獲得報酬。如果他不訂閱？如果他阻止了加入請求或來自不支持經典推送通知的操作系統，該怎麼辦？ （例如，iOS）。您會賠錢……但不必。

如果您有TrafficBack，無論如何您仍然可以賺錢。

TrafficBack背後的機制

在向用戶顯示選擇加入請求後，無論此交互的結果如何-他都將被重定向到相關報價。優惠來自廣告商，由PropellerAds智能旋轉算法選擇，以匹配GEO，OS和平台。

這是一個方便的方案：

如何使用它？

您可以使用多種方式使用TrafficBack。 Propush.me平台負責人Karina Arkhangelskaya建議在以下情況下使用TrafficBack：

允許訂閱後

訂閱被阻止後

如果用戶關閉訂閱窗口或在移動設備上滑動訂閱窗口

如果用戶已經訂閱

如果用戶來自不受支持的目標（操作系統，平台，瀏覽器）

簡而言之，發布商和會員都可以使用TrafficBack賺錢。

通過會員鏈接賺錢的發布商可以實現“更深入”，更複雜的獲利流程，從而更好地適應用戶的行為和偏好。根據我們的統計數據，添加TrafficBack通常會為發布商帶來額外的+ 20％的獲利。

同時，聯盟會員將確保他們已經花在交通上的錢不會白費。您正在給自己第二次與每個用戶一起賺錢的機會，即使該用戶對您的最初報價不感興趣。

什麼時候TrafficBack不適合？

儘管TrafficBack是一種出色的工具，但它並不適合所有情況。

尤其是擁有網站/網站管理員的發布商應該特別小心。例如，如果您擁有一個內容網站，則不希望用戶訂閱“推”後離開頁面，而是希望他們閱讀盡可能多的頁面。

換句話說，如果您的網站全是關於會員鏈接的，或者您通過為推送訂戶收集設計的登錄頁面獲利，TrafficBack將是適合您的正確解決方案。但是在內容網站的情況下，您應該尋找更傳統的獲利方法。

在哪裡可以找到TrafficBack？

TrafficBack位於Propush.me中，此功能超級易於設置。看一看：

TLTR：所有重要的內容都放在一個段落中

即使用戶沒有訂閱推送通知，TrafficBack還是第二次通過流量獲利的機會

TrafficBack非常適合通過會員鏈接和會員賺錢的發布商

與會員鏈接合作的發布商可以實現“更深入”，更複雜的獲利流程，並增加20％的利潤

關聯企業可以獲得第二次機會，從已經購買的流量中獲利

此功能可讓您通過所有流量（無論是GEO，OS還是設備）獲利：將用戶重定向到由我們的智能輪播算法選擇的相關商品

[US]

For Publishers & Affiliates: What is TrafficBack and How Does it Work?

Let’s attempt to answer the question on everyone’s mind: how to monetize ALL your traffic. You know all too well that as a rule (a weird rule, but still), a certain portion of your traffic sometimes goes to the trash bin and doesn’t bring you anything but regret.

“Why?” you may ask. Because your primary monetization method failed to perform (Not the GEOs, OS, or devices advertisers were looking for or any other mistarget that can happen). So, how about we try to fix this situation with a new tool – TrafficBack?

Intrigued? Whom are you trying to fool, we bet you are!

What is TrafficBack?

TrafficBack by Propush.me is an innovative way to monetize users, which, for any reason, didn’t want to subscribe to push notifications.

Yes, TrafficBack is your second chance to monetize ALL traffic if your main monetization method – Push Subscriptions – didn’t work out. 

Who can benefit?

Since we are talking monetization, obviously, publishers working with affiliate links can take advantage of this feature. But not only! This time, affiliates can also join the party and profit with TrafficBack. How?

Okay, we need an example here.

Say you do media buying, and you also monetize your landing page with push subscriptions (Smart!). A user comes to your landing page and agrees to subscribe. Good for you – you’ll get paid. And if he doesn’t subscribe? What if he blocks the opt-in request or comes from the OS that doesn’t support classic Push notifications? (iOS, for example). You would lose your money… but you don’t have to.

If you have the TrafficBack in place, you can still make money no matter what.

The mechanism behind the TrafficBack

After a user is shown an opt-in request, no matter the outcome of this interaction – he is redirected to the relevant offer. The offers are coming from advertisers and selected by the PropellerAds intelligent Rotation Algorithm to match the GEO, OS, and platform.

Here’s a handy scheme:

How to use it?

There are multiple ways you can use TrafficBack. The Head of Propush.me platform, Karina Arkhangelskaya, recommends using TrafficBack in the following cases:

after the subscription is allowed

after the subscription is blocked

if a user closes the subscription window or swipes it away on mobile

if a user is already subscribed 

if a user comes from the unsupported target (OS, platform, browser)

To put it briefly, both publishers and affiliates can make additional money using TrafficBack.

Publishers earning with affiliate links can achieve a “deeper” and more sophisticated monetization flow that can better adapt to user’s behavior and preferences. According to our statistics, adding TrafficBack usually results in an extra +20% monetization profit for publishers.

Meanwhile, affiliates will ensure that the money they’ve already spent on traffic doesn’t go in vain. You are giving yourself a second chance to earn with every user, even if this user was not interested in your initial offer.

When TrafficBack might not be suitable?

Although TrafficBack is a great instrument, it’s not suitable for every situation.

Publishers with websites/webmasters, in particular, should be really careful. For example, if you own a content website, you don’t want users to leave the page after they subscribe to Push – you want them to read as many pages as possible.

In other words, if your website is all about affiliate links or if you monetize a landing page designed for push subscribers collection, TrafficBack will be just the right solution for you. But in case of content websites, you should look for more traditional monetization methods.

Where to find TrafficBack?

TrafficBack lives in Propush.me, and this feature is super easier to set up. Have a look:

TLTR: All the important stuff in one paragraph

TrafficBack is the second chance to monetize traffic, even if a user didn’t subscribe to push notifications

TrafficBack works perfectly for both publishers earning with affiliate links and affiliates

Publishers working with affiliate links can achieve a “deeper”, more sophisticated monetization flow and add an extra +20% to their profits

Affiliates can get a second chance to profit from traffic that they’ve already purchased

This feature lets you monetize ALL traffic (no matter the GEO, OS or device): users are redirected to relevant offers, selected by our intelligent rotation algorithm